Seeing green with Capitafrog
Posted by lushhomeonline on May 17, 2008
CAPITALAND unveiled a green mascot called Capitafrog as it launched its Building a Greener Future programme at Raffles City on Thursday. The property group is looking at making the mascot into a soft toy and will unveil further green initiatives in the coming months.
To drive home the green message, some 100,000 green shopping bags will be distributed to shoppers via CapitaLand mall tenants. Shoppers get one stamp on a loyalty card each time they use the bag. They can exchange three stamps for a limited edition Building a Greener Future umbrella adorned with Capitafrog. In addition, 168 customised recycling bins for paper, metal and plastics will be strategically placed in CapitaLand malls, offices and Ascott service residences to encourage the green habit.
The company will also invite architectural students in China to participate in a design competition for a Green CapitaLand Hope Foundation school as part of a corporate social responsibility (CSR) and green campaign.
Source : Business Times - 17 May 2008
